Envisioning future experiences through creative thinking.
Commuting in the 21st century has been one of the biggest game changers for our everyday globalized lives, with low-cost flying as a key factor. We overgo security checks and passport controls just like hopping on a bus; buying airplane tickets in 1 click and setting off in adventures hard to imagine 50 years ago. Nevertheless, not much has changed regarding airport and flight experiences.
Vueling Innovation Lab reached out to us to accelerate and energize internal initiatives and ideate on future scenarios. Through Design Thinking methodologies we started collaborating on different challenges surrounding flying and airport experiences.